Fresh farm Produce
a) Commitment to small scale holders strengthening
We are a social enterprise and we are commited in promoting sustainable rural development through exporting,or selling to vendors of fresh agricultural produce from small scale producers. We employ the bottom of the pyramid approach and 60% of our produce are supplied by small scale farmers whom we build their capacity, train them and supply them with inputs on credit.
b) Poverty alleviation
We are committed to poverty alleviation and wealth creation in rural areas through trade. We believe that its better to teach locals on how to fish rather than giving them the fish which is not sustainable in the long run.
We are guided by the the 10 fair trade principles, namely; Creating Opportunities for Economically Disadvantaged Producers, Transparency and Accountability, Fair Trading Practices, Payment of a Fair Price, Ensuring no Child Labor and Forced Labor, Commitment to Non Discrimination, Gender Equity and Freedom of Association, Ensuring Good Working Conditions, Providing Capacity Building, Promoting Fair Trade, and Respect for the Environment.
c) Quality Assurance
The company strive to provide the customers with affordable and quality fresh horticultural produce. In our operations we adhre to both local and international stanadards such as GAP.
All our fresh produce can be traced back to our individual farm or the indidual small scale farmer where the produce was produced through a comprehensive system. This assists in quality control (QC) and at the same time assist in rectifying misconformity when they occur.